Attn: Worst Hour!

The new version of iTunes offers something Apple calls "Podcasts," which is essentially a service where they publish your RSS audio feed. Subscribing to one of these feeds in iTunes is exactly the same concept as subscribing to a blog's RSS feed, except the posts are audio files.

The thing that imresses me is Apple's continuing embracement of RSS technology. In this case, they are taking the whole concept to the realm of Audio. If you browse for published podcasts on the iTunes store, you find a category called "Audioblogs."

Audioblogs!

Download Apple's spec for Podcasts Here (pdf).